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MBA - Branding & Marketing

Eligibility: Any UG Degree
Duration: 2 Years

Fee Structure
Application Fee Fees Per Year
Rs. 250 Rs. 12000

Live Counselling Apply Online Download Syllabus

COURSE CONTENT
Sl
No		 Course Code Course Description
I Year Online MBA programme
1   Principles of Management  & Organisational Behaviour
2   Accounting and Finance
3   Basics of Computer and Management Information System    
4   Quantitative Techniques 
5   Managerial Economics
6   Business Communication   
7   Legal aspects of Business
8   Research Methodology
II Year Online MBA programme
1   Production and operations Management
2   Strategic Management
3   Human Resource Management   
3   Marketing Management
Specialization Courses
1   Marketing Research
2   Logistics and Sales Management
3   International Marketing
4   Brand Management

Why an MBA in Branding & Marketing?
Any economical activity taking shape requires that the produce is adequately branded to be marketed. For the marketing efforts to pay off, the product has to undergo a series of measures in the discussion room. The product has to first pass the stage of commercial viability and this is made possible by doing extensive Market Research.

Any Market Research is followed by product design which is done by the design and subsequent production by the Production team. After that Marketing once again takes over for Sales Promotion activities which includes such activities like Branding, Advertisements etc.,

A career in Branding and Marketing also introduces the nuances of Marketing in international countries and understanding wide variety of consumer choices.
Objective of this program
The objective of the programme is:
  • to develop critical thinking, analytical and problem-solving skills which can be used in marketing activities whereby innovative marketing strategies can be evolved.
  • to apply the theory, knowledge and understanding of risks associated with negative marketing.
  • to empower and enable students to make important marketing related decisions that can make an organization stand out in its growth achievements.
Learn More on Career Prospects
Marketing is a wide field that has potential in almost all fields. Career prospects in this field include such positions like Marketing Manager, Branding Manager, Advertisement Manager, Area Sales Manager, Regional Sales Manager, Sales Managers etc.
Potential Employers
  • Motorola
  • Nokia
  • Samsung
  • LG
  • Videocon

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