Bachelor of Business
Administration

Bachelor of Business Administration (BBA) is an interdisciplinary three years graduate degree programme offered by MS University. With BBA, graduates can either launch their professional career in top corporates or progress to pursue a PG programme. BBA offers students a core of mandatory courses in Computer Applications,General Business Law, Economics, Finance, Marketing and Management. On successful completion of the programme students will acquire adequate knowledge and skills in Communication Skills, Logical Reasoning, Business Management, Presentation Skills and Computer Applications besides achieving a remarkable improvement in their overall personality.

Objective

To develop conceptual and analytical skills in all functional areas of Management.
To encourage understanding of the strategic perceptions of the fast changing global scenario.
To develop the ability to apply a multi-dimensional approach to overcome complex business problems.
To provide 'Hands on' Training to the student and focus on 'Learn by Doing' Approach.
To help the students acquire specific job related skills in their chosen area of specialization.
To groom the student's overall personality and improve his communication and oratory skills.

Curriculum

Semester 1

[Part 1] பொது தமிழ் 1: தமிழ் இலக்கிய வரலாறு-I
[Part 2] General English – I
[Part 3] CORE I - Principles ofManagement
[Part 3] CORE II - Accounting forManagement I
[Part 3] ELECTIVE I – ManagerialEconomics
Skill Enhancement course SEC 1- (Basics of Event Management)/ Foundation Course BBA FC 01- (Managerial Communication)

Semester 2

[Part 1] Paper II - Language (Tamil)
[Part 2] Paper II - Language (English)
[Part 3] CORE III - Organisational Behaviour
[Part 3] CORE IV - Accounting forManagement - II
[Part 3] ELECTIVE II - Business RegulatoryFrame Work
Skill Enhancement Course-SEC-2 (ManagerialSkillDevelopment) / Skill Enhancement Course -SEC-3 (BusinessEtiquette and Corporate Grooming)

Semester 3

Cost Accounting I
Foundation Of Human Skills
Human Resource Management
Principles Of Marketing

Semester 4

Business Statistics
Financial Management
Management Information Systems
Production & Operation Management

Semester 5

Enterprise Resource Planning
Elements of Company Law
Business Entrepreneurship
International Economics

Semester 6

E-Commerce
Project Work
Business Regulatory Framework (Mercantile Law)
Business Administration

Eligibility

10+2 or its equivalent
Duration: Minimum 3 years & Max 6 years