MBA in Marketing Management is designed to develop dynamic managers who can display in-depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing, integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.
Objective
Elective Subjects
|
CC |
III Semester |
CC |
IV Semester |
|
M 1 |
Social Media Marketing |
M 7 |
Rural Marketing |
|
M 2 |
Integrated Marketing Communication |
M 8 |
Strategic Marketing |
|
M 3 |
Marketing Research |
M 9 |
Green Marketing |
|
M 4 |
Consumer Behaviour |
M 10 |
Retail Management |
|
M 5 |
Product and Brand Management |
M 11 |
Services Marketing |
|
M 6 |
Sales and Distribution Management |
M 12 |
Marketing Metrics |
Eligibility
| Admission Fee & Tuition Fee for Master of Business Administration (General) Online Programme | ||
| Particulars | 1 Year Fee(Rs.) | 2nd year |
| Application fee | 50.00 | NIL |
| Registration Fee | 250.00 | NIL |
| Processing Fee | 200.00 | NIL |
| Special Fee | 2,000.00 | NIL |
| Tuition Fee | 40,000.00 | 40,000.00 |
| Total Fee | 42,500.00 | 40,000.00 |
| Examination Fee & Other Fee for Master of Business Administration (General) Online Programme | ||
| Examination Fee Per subject | 1,000.00 | |
| Fee For Project | 1,000.00 | |
| Statement of Marks, (4 sem x Rs.100 = 400/-) Course Completion Certificate, Rs.500/- Provisional Certificate Rs.100/- Convocation Certificate Rs.1000/ | 2,000.00 | |